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Fund Raising 101: Growing Capital for Your Online Venture

Introduction For Swiss startups and small to medium-sized enterprises (SMEs), securing capital is crucial for growth. Traditional capital raising methods often pose challenges such as limited access to investor networks, complex issuance processes, and the absence of liquid secondary markets. Digital fundraising offers a modern solution, simplifying and accelerating the process. By leveraging blockchain technology, […]

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Social Media Marketing: Ultimate Guide to Engaging Customers

Introduction Social media marketing is a powerful tool for businesses to connect with their audience. With over 3.6 billion social media users worldwide and 87% of Swiss companies using social media for marketing, engaging customers has never been more critical. Effective engagement can lead to higher brand loyalty and increased sales, creating a vibrant community

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Revitalizing Digital Content: The Art of Repurposing

Introduction In the fast-paced world of digital marketing, creating fresh and engaging content is a continuous challenge. However, there is an effective strategy that can maximize the value of your existing content—content repurposing. By repurposing digital content, businesses can extend the lifespan of their materials, reach a broader audience, and enhance their SEO efforts. According

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How to Build Trust with Your Website Design

Introduction In today’s digital world, your website serves as the virtual front door of your business. First impressions are crucial, and the design of your website plays a significant role in building trust with your audience. A well-designed website can establish credibility, foster trust, and encourage visitors to engage with your brand. According to Stanford

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Designing a Website that Resonates with Millennials

Introduction Millennials, born between 1981 and 1996, are a significant demographic that businesses cannot afford to ignore. Known for their digital savviness and strong purchasing power, millennials expect websites to be engaging, user-friendly, and authentic. Designing a website that resonates with millennials requires understanding their preferences and behaviors. This blog post will explore essential strategies

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Understanding User Experience (UX) in Web Design

Introduction In today’s competitive digital landscape, a website’s success hinges not only on its visual appeal but also on the overall user experience (UX). User Experience (UX) in web design focuses on creating a seamless, enjoyable, and efficient interaction for users. It encompasses various elements, from intuitive navigation to responsive design, all aimed at enhancing

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Why Small Businesses Need a Website

Introduction In today’s world, having a website is no longer a luxury but a necessity for small businesses. A strong online presence is crucial for growth and competitiveness. According to the Small Business Administration, 64% of small businesses have a website, and companies with websites grow 40% faster than those without. Additionally, a Verisign study

THE BEST WEB HOSTING CHOICE FOR SWISS SMES: INFOMANIAK VS. CYON AG

Infomaniak: Eco-friendly, Swiss values, all-in-one solutions try for free for 30 days! visit website
Cyon AG: High-performance, developer-friendly, flexible options try for free for 30 days! visit website (in german)

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